Old Vine is Empty, Yeet!

Vine, a popular social media platform among, came out in 2013, but had an abrupt end last year and was shut down.

They say that you don’t know what you have until it’s gone. Something you now take for granted may go away one day and leave you feeling quite empty on the inside. That’s how I feel about Vine.

When I heard Vine was going under due to not making enough money in January of 2017, I thought ‘Good, I’m glad that irrelevant app is over.’ However, after almost a whole year without Vine and with endless “RIP Vine” videos, many people finally see the true potential of the six second video sharing app.

Vine showed that by limiting how much you could share, users had to come up with new ways to entertain in only six seconds. New users found it easy since they only had to fill up six seconds, while longtime users had to challenge themselves to fit a whole video into the time frame.

Whether we want to admit it or not, Vine changed our culture. In only four years, the app started numerous quotable videos that created trends, changed our mannerisms, and generated plenty of memes.

Senior and Vine enthusiast Lucy Beatty has been a fan for many years.

“I probably got Vine in about seventh or eighth grade. It’s just a fun way to distract yourself. It isn’t like other social where people take themselves so seriously, instead it’s all about being weird and making someone laugh,” Beatty said. “I don’t think I ever went on Vine without laughing.”

The app also allowed popular users to make money off the app by becoming partners. This eventually allowed users to pursue other forms of entertainment, and some have even become internet celebrities. I’m not saying internet celebrities are good, but it does show the cultural power Vine held.

The threshold of activity ended very shortly after losing its initial popularity, with user activity diminishing greatly in 2016. Vine was bought by Twitter four months after being released to the public and pretty soon they found themselves saying, “This just isn’t making money anymore.”

It was a shame that Vine had to die, but in the end it came down to not being worth the trouble. The reasons that Vine failed are all hearsay, maybe it was just an internet fad, maybe it was poorly managed. But failure doesn’t mean that there wasn’t potential for the platform.

Bad content exists on all media platforms, but on Vine it was overwhelming. It was easy to look at all the un-orignal, repetitive, half-hearted excuses for  jokes—like the girl who can’t pronounce Christmas very well, or when they just scream into the microphone—then people think “well it was only six seconds, so who cares.” But when everyone thinks like that it makes the platform filled with crappy vines.

Even though it was overflowing with bad content, we shouldn’t just give up on Vine. The co-founder of Vine, Dom Hoffman, recently made a tweet teasing the release of a new Vine, set to be released in 2018. I hope the new Vine addresses the issues with the original.

“I don’t believe there was anything wrong with Vine, it just failed because it wasn’t making any money and was becoming less popular,” Beatty said. “I was a big fan of this account that found weird vintage footage and made funny Vines out of it. I fell over when I heard about [Vine 2.0]. I’m definitely gonna get it once it comes out.”

Whether or not the new Vine will be successful is unsure, certainly there is a demand for it, and some may just get it for the joke. But the future’s looking bright and Vine may have a few more years of success.

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